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Why am I speaking to you?

In 2025, I'm helping some exciting medium-sized clients in Germany improve their LinkedIn presence. Since you're in contact with these clients on LinkedIn, I noticed your profile and company page.

My concern:

In short, with friendliness and the necessary respect: your LinkedIn presence has fundamental optimization potential.

My offer:

A non-binding LinkedIn Health Check. You can find all the information on this page. Please also speak to your colleagues in Marketing, IT, or Human Resources if necessary. Further information on potential improvements can be found below. Also, a few words about me.

I hope this has piqued your interest and look forward to hearing from you!

Visible to everyone: Your LinkedIn presence

Many medium-sized German companies are far from making optimal use of LinkedIn. While international players from all industries use LinkedIn specifically for customer engagement, customer acquisition, and employee recruitment, we German companies are missing out on valuable opportunities. And this is clearly visible to all LinkedIn members, such as customers, potential employees, market managers, and others! To be clear: This isn't about paid LinkedIn add-ons or complex automated marketing integrations for lead generation. Rather, it's about seemingly simple basics for correctly leveraging existing features and using them professionally.

The following strategies often become apparent:

  • Companies are either neglecting or not paying enough attention to digital communication on LinkedIn. This affects their own company, their own employees, and the use of professional networks.
  • The company unleashes complex coordination processes between different departments and affiliated companies, including discussions about employee rights and responsibilities in digital media and meticulous GDPR compliance. These processes have often been dormant or are still ongoing.

Certainly all good and important! However, this is why we're significantly lagging behind in international comparisons. Changing this isn't difficult. A professional LinkedIn presence begins with the intelligent use of the required information for the LinkedIn company page, employee profiles, and coordinated use of company logos, profile images, and background images. It's not rocket science...

Full LinkedIn power. From a single source!

Professional LinkedIn profile setup. Employee engagement. Copywriting in German, English, and Japanese.

Creation of all layouts and designs. Always in line with corporate design. Including image and video editing.

Internal employees receive information on the active use of LinkedIn. Training for internal social media ambassadors within the company

Internal coordination and approval with HR, IT, works council, and affiliated companies. Always based on the client's situation.

Why Dirk Henrich?

As an experienced international communications and marketing professional, I offer all the necessary skills from a single source. With significantly reduced complexity, I can quickly bring your LinkedIn presence up to date.


  • LinkedIn Basic Strategy & Employee Activation
  • Content creation (text, images & video)
  • Implementation by me (incl. layout & design)
  • Training of existing employees for further operation


Take a look at my LinkedIn profile and my website to get an idea of my professional background, the experience I have gained and the LinkedIn company profiles I have implemented.

The key point:

Since 2023, I've been using these skills to provide practical and pragmatic support for the LinkedIn communications of medium-sized German companies. With strategy, text, images, video, and a complete CD-compliant layout.

The recipe for success is incredibly simple: As a freelancer, I offer unrivaled value for money. At the same time, you benefit from my wealth of experience without having to plan complex projects and a lot of time. Instead, you receive targeted, needs-based support for your company, including employee information and training for ongoing operations.


My offer: LinkedIn Health Check!

You will receive a free, non-binding written analysis of your LinkedIn company page and the LinkedIn profiles of all or selected employees. This includes a list of key correlations and improvements. I would be happy to present the results to you in an online meeting.


Then you have all the options. For example:


  • You implement the identified potentials on your own initiative.


  • I will support you as needed and depending on your specific situation.